Polaroid Eyewear on court in Madrid and Rome
Polaroid x ATP Tour: an ongoing journey defined by performance, visibility and contemporary style
Polaroid Eyewear at Mutua Madrid open
At the Mutua Madrid Open, Polaroid Eyewear reinforced its presence on one of the most iconic clay courts of the ATP Tour. Under the intense Spanish sun, the brand’s DNA came to life through a natural alignment with the needs of modern tennis: light, vision and performance.
The Expression of Performance
Throughout the tournament, Polaroid activated its partnership with a strong on-site visibility, showcasing key styles that embody both functionality and contemporary design. From player moments to fan engagement, Madrid offered the perfect stage to express the brand’s connection to the sport—where technical excellence meets everyday versatility.
Polaroid Eyewear at Mutua Madrid open
At the Internazionali BNL d’Italia, Polaroid Eyewear was present at one of the most prestigious stops of the ATP Tour, set against Rome’s unique backdrop.As Global Brand Ambassador, Flavio Cobolli played a key role in bringing the brand’s connection to tennis to life throughout the tournament. Across a series of dedicated activations, including a special Kid’s Day featuring Cobolli, the brand engaged directly with fans and the next generation of players, creating authentic moments that reinforced its bond with the world of tennis.
A Celebratory evening in Rome
Polaroid Eyewear celebrated the second year of its partnership with the ATP Tour with an exclusive dinner set in the prestigious Tennis Club Parioli, a historic landmark for tennis in Rome.The event brought together well-known faces from the Italian entertainment scene, including actors, TV personalities, and social media talents, such as Elena Santarelli, Rudy Zerbi, Andrea Delogu, Simone Balsasseroni, Ludovica Bizzaglia, Manola Moslehi.
Where Music, Style and Tennis Converge
The evening featured a DJ set by Valentina Pegorer, followed by a piano bar performance by Luigi Serrano, a singer highly appreciated within Rome’s social club scene.During the event, the guests viewed the new Spring/Summer 2026 collection, developed across three lines: Cool Bold, with bold shapes and vibrant colors; Cool Metal, featuring lightweight frames with refined accents; and Active, designed for performance and versatility in motion.
