POLAROID FOR KIDS: A WORLD OF COLORS FOR CHILDREN
Children, more than anyone else, have the ability to paint our days with bright and joyful tones. That’s why we are committed to ensuring they, too, can enjoy clear, protected, and colorful vision.
Safilo, together with Polaroid Eyewear, is a Love Your Eyes Global Partner. Love Your Eyes is a worldwide campaign that inspires everyone, everywhere to prioritise their eye health. IAPB is a leading non-governmental organisation advocating for eye health. It works towards a world where eye care is accessible, available and affordable to all.
As part of World Sight Day, on 9 October 2025, we are helping grow awareness of the importance of eye health and taking care of your eyes. Since the campaign’s launch in 2021, we have helped inspire over 25 million people around the world #LoveYourEyes. For this reason, we invite children and parents to join the campaign and get an eye test.
EVERY STORY COUNTS
POLAROID EYEWEAR X IAPBPolaroid Eyewear proudly partners with IAPB to support the Love Your Eyes campaign. Through Every Story Counts we are helping put people at the heart of the campaign and inspiring everyone to love their eyes.
Everyone has a unique story—whether you live with sight loss, are a caregiver, or work in eye health. By sharing your story, you add your voice to a collective movement shaping a brighter future for everyone.
WORLD SIGHT DAY
TAKE THE GLOBAL CHALLENGEWorld Sight Day is on Thursday, 9 October 2025! #LoveYourEyes and support the call for accessible, available, and affordable eye care for all.
The World Sight Day Global Challenge unites people and organisations to amplify awareness and push eye care onto the agenda of parliaments, ministries, and decision-makers worldwide.
LOOKING TOWARDS THEIR FUTURE WITH THE UMBERTO VERONESI FOUNDATION
Fondazione Umberto Veronesi was founded in 2003 by Professor Umberto Veronesi to promote scientific progress, focusing on two key areas: funding excellent scientific research and disseminating knowledge so that scientific discoveries can become a shared asset for all.
In collaboration with Polaroid Eyewear, the foundation has created a document that explains the most common vision problems – including those affecting children – and provides guidelines to help prevent them, from maintaining a healthy diet to choosing the most suitable lenses.
MEETINGS WITH FATTOREMAMMA FOR A CLEARER VISION
FattoreMamma is Italy’s leading platform for creating content with parents and for parents. Every day, it connects and actively supports a community of thousands of mothers online – which is why Polaroid Eyewear chose it as a partner for a participation-driven project.
Starting from two jointly developed surveys, we identified the most relevant topics for mothers regarding children’s vision issues. The first survey, conducted in 2023, explored families’ awareness of eye-care prevention for preschool and school-age children. The second, carried out in 2024, focused on preventing vision damage in children caused by exposure to sunlight.
This led to a project where mother influencers and experts provide clarity on issues related to eye care and prevention, creating online content accessible to everyone.
EYE HEALTH SERVES BETTER GAME
Clear vision is key for young athletes, especially in fast-paced sports like tennis. Prioritizing eye health early supports development, prevents issues, and helps them focus on improving skills and reaching their full potential on and off the court.
THE WINNING STRATEGY FOR EYE CARE
- REGULAR EYE HEALTH CHECK-UPS
- CONSISTENT PHYSICAL ACTIVITY
- PROTECTION FROM UV RAYS
- PROPER EYE HYGIENE
- BALANCED NUTRITION
- ADEQUATE EYE REST
GAME, SIGHT, MATCH
As the official eyewear partner of the ATP Tour, Polaroid Eyewear helps young athletes stay sharp on the court. Polarized lenses reduce glare, enhance clarity, and keep kids focused on every shot—even in bright sunlight.